This rating was determined based on the presence of the following words: pain (3x), crap (1x)Fortunately it doesn't rate the value of the content or required reading level. Maybe if I bumped it up to an R rating I could sell more tickets...
Running, biking, hiking, writing...endings, beginnings, clarity...insomnia-induced brain emptying.
This rating was determined based on the presence of the following words: pain (3x), crap (1x)
Depressing.
It's a solid start. But once you look down the rabbit hole, in southeastern China (nexus of the global shoe-manufacturing industry), in research labs, and in our own closets, it turns out that a corporate commitment to build a green shoe is the easy part; the devil is in the details. Environmental impacts, carbon footprints, and toxic substances are hard to gauge in a product with 50 components coming from dozens of different places. The supply chain is hard to identify, much less influence.
Take bamboo, for example. END "infuses" its sockliners with the renewable plant. But Oboz does not. "We explored the process of taking raw bamboo and turning it into a textile, but it requires the use of very strong solvents," says Oboz cofounder Josh Fairchilds. There are similar problems with glue. Is it better to use a nontoxic water-based glue that requires more heat (and thus energy), or is it better to use a more hazardous solvent-based glue as long you use the solvents really carefully? In this manner, each brand has to evaluate its priorities: toxins versus climate change; renewable energy versus renewable materials. Almost every change has its consequences.