Tacoma drivers may be noticing a series of public-service advertisements around town, urging them to exercise care around bicycles and pedestrians.
The "Drive Nice, Tacoma" safety campaign is placing the yellow-and-black caution-style signs on Pierce Transit buses and shelters and the Link trolley. One sign shows a human outline being bumped by a car, with the slogan "Pedestrians are not hood ornaments."Another shows a auto-bicycle collision (the rider loses), under the admonishment "Don't disappoint your driver's ed teacher."
"We wanted a campaign that would make people stop and think, so we used very clear and recognizable images," explained Diane Wiatr, mobility coordinator/urban planner for the City of Tacoma. "We also wanted to take a tone that was humorous rather than preachy and Rusty George Creative developed these ads that we hope really hit the mark."