On one of the Phedippidation podcasts, he was talking about his favorite wines. He is into Malbecs, which is what I have been digging lately as well. He talked about the fun in experimenting with new labels and varietals, and sharing the hits with friends. He also talked about bringing new wines to parties, not sure if they were hits or misses, but enjoying the anicipation of the tasting and their reactions.
He described it as the ultimate adult show and tell. Perfect.